JAR CANDLECUP / JAR SLEEVEDUST COVER / LIDPILLARVOTIVE MULTI-PAKTEALIGHT MULTI-PAKTARTCANDLE WRAPDIFFUSERTHEMED SETSPOINT OF PURCHASE DISPLAY
Designed to hold heavier jar and pillar candles, this autolock style box is easy to assemble and load. An excellent retail display box, the top tuck can be made to open to the front or rear of the box, depending on preference. Optional windows can be added for product display and to release fragrance.
An excellent low cost retail packaging solution. The open sides give an unobstructed view of the product. Send us your product and we'll design a custom sleeve that fits it precisely.
Custom candle dust covers are an easy, low cost way to add some flair to the candle while getting your name and message out. Although designed for jar candles, these customized lids keep the top of the candle dust free and can be customized to fit any style candle. Can double as a business card.
Designed for small and medium sized pillar candles, this box is easy to load and is a great display box. Custom windows or cut outs can be added to directly display the candle and release fragrance, and the tuck flaps can be configured as either a straight or reverse tuck.
The multi-pak is a convenient, economical way to package, store and display votive candles in a retail setting. Let us know how many votives you want, in what configuration, and we'll give you a custom retail box that attracts attention.
The multi-pak is a cost-effective and attractive way to package tealight candles. Let us know how many tealights you want to package, and we'll design a custom retail box that stands out on the retail shelf. Adding custom windows or cut outs allows tealights to be seen and releases their fragrance.
The tart multi-pak is a attractive and effective way to package small tart candles. Let us know how many tarts you want to package and we'll design a custom retail box that will really get your product noticed. Adding custom windows or cut outs allows the tarts to be seen and releases their fragrance.
This packaging is a simple as it gets. A custom cut sleeve wraps around the candle and is taped in place. Use this low cost solution when you want just enough packaging to get your message out, or to really let your product show.
A heavy duty version of our jar candle box, the diffuser box is specifically designed to hold the heavy, delicate glass and oil bottles and sticks used for diffusers. Custom windows can be added to show the product off. Custom corrugated inserts can be added for protection and a "solid" feel.
Themed sets of retail boxes establish brand identity, allowing effective marketing of individual products intended to be used together. These themed lines of full-color custom retail boxes reinforce company recognition with impressive shelf presence.
Display your candles for individual or large quantity sale. These custom point of purchase displays are an economical way to get your candles in front of customers. These displays work especially well when placed by the register to encourage impulse buys. Custom inserts available when needed.
How Important is your Candle and Aromatherapy Packaging?Whether it's custom candle boxes, sleeves, dust covers, or other custom retail packaging, your packaging will play a large part in how successful your candle and aromatherapy products will be in the market. It needs to attract attention. This is not easy considering your competition on the retail shelf. Custom printed boxes are a quick, easy, and attractive way to get your product noticed.
Click the links below to find out how to enhance your candle packaging:
What causes a consumer to pick one product over a competing product in a retail store? What about you – how do you determine what product to select? In a retail environment this happens all the time. We're constantly comparing one product against... read more >
What causes a consumer to pick one product over a competing product in a retail store? What about you – how do you determine what product to select? In a retail environment this happens all the time. We're constantly comparing one product against another. Because the products are similar, what usually drives the decision is the product packaging; the look, feel, benefits, and, in the case of candles, emotions created – the candle's fragrance and the passions and moods that the packaging elicits.
So, in creating your custom candle box, what you are really selling is perception – whether it's packaging for jar candles, pillars, or candle lids, you are defining in the consumer's mind what you want them to see in your product.
Good candle packaging results from carefully crafting a design from the consumer's point of view. A well designed custom candle box has all the design elements needed for a successful product package: visual appeal; crisp, concise text; clear graphics; and the opportunity to define your products image the way you want consumers to perceive it.
Creative and unique package printing attracts attention. Find out more on our Design Tips page for ideas on creating good candle packaging.
When designing your candle packaging, don't forget that all our folding cartons are custom die cut boxes, and can be modified with special die cuts to differentiate your candles and help them stand out. The design template you receive from us contains a custom box configuration that ensures the folding carton box works as intended. However, one of the ways to make your retail candle packaging more creative and unique is to introduce custom die cuts into your design. Small cut outs, windows, and panel trims which follow design elements not only accentuate your candles, but also introduce a fun and playful look to your retail packaging.
Low cost custom candle packaging ideas.
Think about special die cut paper lids for your jar candles. Custom printed with your artwork, these colorful die cut dust lids are printed on the same thick paper we use for our boxes and are designed to fit snuggly inside the jar. Custom printed paper candle lids are a simple, and elegant, packaging solution for jar candles, and is an economical way to get your company logo and brand out in front of consumers.
What about interior product packaging?
Most candle packaging contains a single product, so packaging is quite simple - the folding carton box is made just large enough to securely hold the product. However, if there is more than one item to package, special die cut inserts and trays can be made to secure the components. In certain cases, the box interior itself can be partitioned to hold multiple products. And most point of purchase displays require an independent partitioned insert to segment, display, and hold products securely.
If you need special inserts and partitions to secure your candle packaging, just ask us about it.
One last word...
The candle buying experience is also an emotional experience for consumers – the candle scents, colors, and presentation all factor into their purchase. And die cut windows let consumers both see and smell what your candles uniquely have to offer. Custom printed candle packaging with unique die cuts help to make the emotional connection to the consumer, which ultimately is what you're looking for.
Pictures may be worth a thousand words, but they still don't beat seeing the real deal. Candles, similar to soaps, are one of those products where people want to look, smell and touch it. And special die cut windows in your candle boxes let them do exactly that. So, how do you make good use of windows in your box design?
Die cut box windows can be playful and fun, following product contours and simple designs, or quite minimalist and functional rectangular windows to get the job done. Peppering the candle box with small star, bubble, or other special shaped die cut windows adds whimsy and fun, especially when played off of a printed graphic, while also serving to release fragrance and show candle colors. And if needed, a clear polypropylene film can be applied to the window so the product can be seen and protected at the same time.
Candle manufacturers are in a unique position when it comes to retail shelf presence. Because candles and soaps are such visual and fragrant products, customers are inclined to pick it up and look at it closely. Die cut windows invite curiosity and are an open invitation to customers to experience your product up close. It's an opportunity most product manufacturers don’t get.
The next time you're packaging your jar or pillar candles, give some thought to adding a window – it will add a whole new dimension to your candle packaging.
A quick way to increase the perceived value of your product is by adding embossing / debossing, or metallic and pigmented foils to your custom boxes. These design elements add a new dimension, and elegance, to your packaging that can't be achieved by print alone. Embossing raises a graphic element above the surface of the paper, whereas debossing depresses the image. The result is an image that can be seen and felt. When combined with printing that plays off an embossed image or logo, the composite graphic can be quite stunning.
Metallic foils such as golds and silvers are one element that just can't be duplicated with print. When a custom box is foiled, a very thin metallic image is stamped onto the box. The resulting foiled image accents, highlights, and reflects light as only a metal can, thus drawing attention to your custom packaging, which is ultimately what you're striving to do.
Foiling and embossing are two processes that really do complement each other. Printed boxes containing these elements comprise maybe 5% of all custom packaging, and are usually seen in high end luxury brand merchandise packaging.
If you are looking for a way to set your custom packaging apart from the crowd, consider adding these options to your printed boxes - you'll be in good company.
To coat ... or not to coat, that is the question... (that's not exactly what Shakespeare said, but it's close). Coating is where you apply the finishing touches to your custom packaging. UV refers to the curing process for a class of gloss/semi-gloss coatings applied to a custom folding carton. A clear liquid is flooded over the box, and the coating is immediately dried/cured as it passes under an ultra-violet light (hence UV). The result is a high gloss or matte type finish, depending on what you choose for a finishing coat.
One of the nice things about UV is its versatility in how you can incorporate it into your design. While most UV coated folding carton boxes are simply flood coated, you can create unique effects by spot coating the boxes. Spot coating applies UV to certain areas of the box, thus highlighting different elements of the design. Because high gloss UV is glossy and slick to the touch, graphic elements spotted with UV stand out in contrast to the natural flat colors of the box. In addition, there's a tactile feel as you run your finger across the coated and uncoated areas of the box. Think about spot coating a product title, company name, printed logo, or other images on the package. The contrast between coated and non-coated UV areas will be seen, and felt.
By contrast, a matte UV has a flat gloss, and the feel of ultra-fine gritted sandpaper as you run your finger across it. It's a very appealing, natural looking finish, and when used on a custom box adds a tactile dimension to the box that consumers aren't used to feeling.
Below are some of the many benefits of UV coating:
Highly scuff, rub and scratch resistant
Glossy and highly reflective, UV coated retail packaging attracts attention
Adds depth and richness to printed colors and images, creating custom packaging that pops!
Imparts an aura of luxury to your printed packaging, and to your product
Increases perceived value of product for very little cost
Resists smudges and dirt from excessive handling keeping packaging looking clean and fresh
Moisture resistant, and can handle sub-zero freezer temperatures
When spotted onto graphics that are foiled and/or embossed, images are accentuated and brought into sharp relief making for really striking printed packaging
UV coating is one of the more cost effective ways to enhance your custom packaging while increasing the perceived value of your product.
What's in a color? If you're talking about full color printing, also known as process printing, four colors (cyan, magenta, yellow, black - or in printer speak, "CMYK") are used to generate all the colors on your box. Each of these colors are printed in a dot mosaic in just the right proportions to fool the eye into thinking there are more colors present than actually are. Look closely at a printed image next time. If it's a process printed image, you'll see the dots! Pretty cool, huh?
In simplest terms, what process printing means is that you can use as many colors as you want, as long as they are mixed from the four colors (CMYK) on the press. You remember mixing water color paints as a child, you can create a lot of colors this way. But try mixing a metallic color, say gold, from your water color kit- it can't be done!
Enter PMS colors. PMS (formally known as the Pantone Matching System) colors were developed by Pantone, a printing ink manufacturer. Pantone came up with a standard set of colors, which are all numbered, and the matching ink formulas to recreate that set of colors. Printers just consult a swatch book of these colors and request the color of the ink swatch they want.
PMS colors are custom mixed colors, no four color dots involved! Whereas color in process printing can vary ever so slightly from print run to print run, PMS colors stay true to their original color. The down side is they cost more to print, but for certain colors it's worth the additional costs.
What do PMS colors offer?
Ink colors are quite vibrant, usually much more so than can be achieved with standard four color process.
Although process printing can duplicate PMS colors, the color tone ranges from poor to adequate, and the colors are usually quite flat, lacking vibrancy.
Special colors, such as metallics and neons, can only be achieved with PMS colors.
Because PMS colors are mixed according to a constant formula, the colors don't vary in shade. You can be guaranteed the color you see in the swatch book is the color you'll see on your product package.
So, if you want to add a bit of pop to your custom printed packaging, think about adding a PMS color to the mix.
Scan This! Barcodes and retail packaging go hand in hand. How do barcodes
work and why are they so important in retail merchandise packaging? Barcodes (no typo, it's actually one word) are really a generic name for a
family of machine readable codes used to track an object. Although closely
associated with retail packaging, barcodes are used in a myriad of
applications by many industries, and used in such diverse
applications from drivers licenses to plastic hospital ID wristbands. In
fact, the QR code that's popular now is a two-dimensional barcode created by
Toyota to track their car parts. This code has since been adopted by many
businesses; most notably by the mobile phone industry which lets users scan
a QR code with their smartphone to easily and quickly display websites on
A short history
Necessity really is the mother of invention! Two graduate students at Drexel
Institute of Technology in 1948 overheard the president of a local grocery
chain ask a dean at the school if there was a way to automatically maintain
product inventory data during checkout. At that time inventory control was
time consuming and labor intensive.
The Drexel students eventually left school to develop a system to
automatically inventory objects. In 1951 a patent was granted for a system
that scanned a code of concentric rings shaped like a bullseye that conveyed
product information. Interesting enough, the technology was first used to track containers on railroad cars, not for retail applications. It wasn't until the 1970's when barcodes began to be used extensively on retail packaging, first showing up on a pack of Wrigley's chewing gum in 1974 - that pack of gum is now on display in the Smithsonian!
The most prevalent barcode used in merchandise packaging today is UPC-A
(Uniform Product Code, version A). This familiar 12 character code is used
on retail product packaging to track merchandise in retail stores. Most
stores now require a barcode on all retail packaging.
Barcodes are used by retailers and manufacturers for:
Keeping product inventory
Automatic product reordering
Comparing sales of similar products - private label vs. national brand
Tracking product attribute preferences such as color, size, etc.
Identifying local and regional customer trends
And...combined with a consumer's bank or credit card...
Identifying what buying preferences a particular customer has
Customizing targeted promotions based on customer buying habits
Anatomy of a barcode
The vertical bars on the UPC-A barcode are the machine readable portion of
the code. When scanned into a computer they are interpreted as numerical
values. You can see the numerical values below the bars.
UPC is one of a family of barcodes issued by GS1 (Global Standard 1), a
nonprofit global organization that maintains standards for encoding and
capturing data. Issuing barcodes is just one of their functions.
The first eleven digits identify the manufacturer and product. The final digit is a check digit - scanning software uses a simple formula that calculates a value based on what was scanned. The calculated value is then compared to the check digit. If the numbers differ, a scan error occurred and a re-scan is necessary.
Fun with packaging barcodes
Barcodes don't have to be an ugly blight on your printed packaging. As long as you maintain the machine readable bar images in size and spacing, you can customize the barcode. The scanner needs a clean horizontal scan across the bars. The numbers at the bottom of the code are necessary for humans in case they have to be entered manually, but they don’t have to be placed there. Adding a little barcode creativity to your printed boxes makes for interesting, and fun, custom packaging.
Where do you get them?
There are two ways you can get barcodes for your retail packaging: through
GS1, the governing agency that assigns barcodes; or through a broker.
http://www.gs1us.org/ is the official agency that assigns barcodes. The
barcode is really a license that guarantees a unique ID for your
products, and allows your ID to be used in the retail network. A single
license permits the manufacturer to uniquely tag between 10 and 100,000
products, depending on what license level you purchase from GS1. Licensing
starts at $250.00/year. Here's GS1's complete costing schedule: http://www.gs1us.org/get-started/im-new-to-gs1-us.
Give careful consideration before purchasing a barcode for your retail
packaging through a broker. Manufacturers are not legally required to
barcode their products. However, most retailers are licensed by GS1 to use
the GS1 system, and one of the requirements by GS1 is that manufacturers
have a license in their name to use the system. In fact, larger retailers
require proof that the manufacturer owns a GS1 license before they will
accept their retail products. Brokers purchase a high level GS1 barcode
license that permits many products to be uniquely tagged. They will sell
you barcodes on an individual basis, and for much less than if you purchased
the license from GS1. However, the broker owns the license, not you the
When purchasing barcodes from a broker for your custom retail packaging,
it's buyer beware!
A little history: The first paperboard carton was created in 1817 in England, and the first paperboard folding carton was introduced around 1860. Then in 1915 the gable top milk carton was patented, and first used for dairy products in 1935. Today, paperboard folding carton boxes are used by industries everywhere. Most retail stores couldn't get by without them!
Although many non-industry people refer to paperboard as cardboard, chipboard, or card stock, these are very broad terms that apply to a wide range of paper products. Paperboard is the industry name for the thicker sheets of paper that is used primarily for product packaging. The paper is generally between 0.008" – 0.048" (in printer speak, 8 point - 48 point), and is produced using a variety of virgin and recycled paper materials. Paperboard is used extensively in custom product packaging because it is environmentally friendly, has excellent print qualities, is strong, yet lightweight, and can easily be cut, scored and glued into boxes and other packaging.
When designing custom packaging, one consideration is the lifespan of your packaging. You are going to need a product package that can withstand being filled, stacked, packed, and survive being shipped across the country. In addition, it needs to be able to stand up to repeated handling by vendors filling shelves and inquisitive customers. And if it's going to be used repeatedly such as a tea or cookie box, it needs to withstand frequent opening and closing. In the end, the packaging needs to look as good on the shelf as when it was first filled at your facility. Your sales depend on it – a scratched or crushed box with good product in it will be returned to you for a credit. So, the paperboard thickness you choose for your packaging is an important consideration.
Although there's a wide range in paperboard thickness, most retail packaging is created using paper between 0.016" – 0.024". To put the thickness in perspective, 0.024” thick paperboard is credit card thickness. Box packaging on paper less than 0.016” thickness is getting pretty flimsy, unless the product is very small. The chart below gives you a good idea how to determine the thickness of the paperboard needed for your custom package.
What's in a box? If you're talking paperboard boxes, there're really two types of boxes: folding cartons, and setup boxes, also known as rigid boxes. A folding carton can be characterized as a one piece box, one that folds flat when not in use. Whereas a setup box is typically a two piece box comprised of a rigid body with a separate lid. Both have their advantages in the packaging world.
Used extensively in retail, custom folding cartons are the go-to product box for most packaged goods. Think about a box for a deck of playing cards – remove the cards, open the top and bottom of the box, and the box folds flat. This box is known as a tuck end box, and is a classic folding carton style box. All the boxes you see on this website are paperboard folding cartons.
The virtues of paperboard folding cartons are many:
Environmentally friendly using sustainable paper materials
Cartons fold flat for storage
Boxes are easily and quickly assembled when needed
Folding carton boxes are strong, yet lightweight
Excellent print qualities
Carton panels leave plenty of room for advertising
Easy to customize with special die cuts, embossing, metallic foils, and UV glosses
Consumers like them because folding carton boxes are so familiar and user friendly
The Box Co-op is a leader in manufacturing paperboard folding cartons (well, not really, but it sounded good. While we specialize in manufacturing custom folding carton boxes, there are many excellent folding carton manufacturers out there).
Setup boxes (also known as rigid boxes)
In contrast to folding cartons, setup boxes are a rigid box; they don't fold flat. Most board games such as a Monopoly box, or a traditional, two-piece shoe box, are setup boxes – the boxes are already erected, or "set up", and they usually consist of the box with a separate top. These boxes use much thicker paperboard, and the paperboard is laminated, or wrapped, with a high quality printed, or metallic foiled sheet. The result is a very sturdy box. The downside to a setup box is they are difficult to store in large volumes because they don’t fold down, and they can get very expensive in smaller quantities because of the extra printing/laminating operations that go into making the box.
The retail universe is vast and segmented - what markets you target are critical to your company's success. For many, placement in large retail establishments such as Walmart, Whole Foods, Home Depot – "Big Box" stores, can be very profitable and, in many ways, represents the pinnacle of success. However, because of intense competition, unless you have a better mousetrap, you’ll be fighting your way in to these stores. While many of our customers have ended up in the larger retail stores, most have done so by building a foundation starting at a grass roots level. By developing relationships with local chains, distributors and independents, and branching out from there, you are building a solid foundation for your success.
Grass roots marketing:
Allows you to build a customer base
Lets you fine-tune your marketing plan and branding
Gives you a track record to show larger retailers
Allows for a higher profit margin than with larger retailers
Starting local gives you a stable sales base by not putting all your eggs in one basket
While large retail stores can generate large sales across a wide geographic area, here are a few points to consider if you do get in:
You will be expected to do most of the marketing for your product
Your profit margin will be squeezed
They will require a large first order; you must be ready to meet the demand
Expect to wait between 90-120 days to be paid
There is more product competition on the shelf
They generally like to see you have more than one product, and a proven track record
Branding and private labeling
No matter what level you start at, build a brand that is desired by the public. Brands convey concepts such as quality, reliability, and status. Brands outlive individual products. Think about Apple, Nike, Google and Nordstrom – these are all well established, and well liked, brands. Each has a strong presence in their fields, and is widely recognized even outside their field. Customers know and trust them, are more inclined to purchase from them, and at costs they set. For a start-up business, building your brand should be a high priority; without it, you are competing on price alone.
You might also consider a private labeler to quickly bring your idea to market, or to diversify your product line. A private labeler manufactures a stock formula or product, then puts your brand on them. You’d be amazed how many products in the marketplace are actually private label. A contract manufacturer will go further: actually developing your product to your specifications. A private labeler brings technical expertise and experience in your market area, and allows you to put your energy into marketing your products, not setting up production.
Regardless of where you decide to go in the retail arena, most retailers will require you to have professional packaging for your product. Even during the evaluation process, many retail merchandise buyers want to see the printed packaging that will be used with the product. Remember, they are evaluating whether your product would fill a need and has shelf appeal in their store before they make a commitment.
Targeting big box retailers is a good goal. But start by building a solid business base. Once you have established a strong brand you'll have much more leverage in dealing with retailers of all stripes. You may find your overall profitability is much higher starting with grassroots marketing. Keep in mind, regardless of where you decide to start, the overall key to making a purchasing agent interested in your product is to persuade them why it will generate more profits than what is currently on their shelf.
What is the fastest way to bulk up your product offerings and build a business? Private labeling. What service takes care of manufacturing while you establish branding and marketing for your company? Private labeling. How can you quickly take advantage of market trends? Private labeling. As it turns out, private label packaging and contract manufacturing are some of the fastest growing manufacturing sectors in retail.
Private label manufacturers have an inventory of proprietary formulas and products already developed and tested that they will license and package under your brand name. From cosmetics and personal care, to food and nutraceuticals, and everything in between, private labelers have the product you’re looking for. Products that are natural extensions of your current product are ideal private label candidates. You might be surprised at how many products on the market are actually private labeled.
Contract manufacturers by contrast will develop your formula to specification, then package your products for you. In many cases, the private labeler and contract manufacturer are one and the same.
So, from an entrepreneur's standpoint, what are the advantages of private label products?
Proven, ready-to-go products
Quickly expands your product line
Lets you test the waters with a new product without a major commitment/investment
A quick and easy way to launch a product to take advantage of market trends
Less research/development time needed
Easier to build a family of complementary products. A more expanded and coherent product line is much more attractive to retail clients than a one product company
Lets you focus on building up the business
The Box Co-op has working relationships with private labelers and contract manufacturers in a wide range of industries: cosmetics, personal care, food and beverage, soap, candle, nutraceuticals, medical, and household. If you have established a relationship, ask your private labeler if they are working with us. If they are we may be able to offer discounted pricing. If you are looking for a private labeler, give us a call. We may be able to recommend one. Private labeling is not for everybody, but for many it is an effective way for an entrepreneur to take their idea and bring the dream to reality.
Quick, what comes to mind when you think of Apple Computer (sleek and sexy)? What about Federal Express (speed and efficiency)? And, what about Lexus (upscale and luxury)? In fact, what you're doing is associating attributes that sum up how you view these companies. This is an aspect of branding – it's creating specific perceptions in the public's mind concerning the qualities and attributes of your products and service. Put simply, your "brand" is what comes to mind when the public hears your company name.
Your brand is a promise to your customer – it tells them what they can expect from your products and services, and it differentiates your company from your competitors. Another way of looking at branding is it's your reputation as viewed by the public. So, the question isn't whether you should brand, that's already being determined by the public. What you should be asking is am I going to manage my brand, or am I going to let consumers (or competitors!) define what they think it should be?
Defining your brand
Building a quality brand is a critical cornerstone to the success of your business. So, how do you go about building a rock-solid brand that resonates with the public? The process starts with these key questions:
Who is your target audience?
Don't say everybody, that's too broad. Segment your customers; find your core, or target audience, the ones that are a best fit for your products. This is your primary audience. Continue segmenting to find your second and third tier audiences.
Does your brand engage your target audience? You want to put their needs first, this builds brand loyalty. Also, targeting allows you to focus your efforts and advertising dollars on a specific market that is more likely to buy from you. Think about niche marketing – it can be quite profitable.
What's the competition doing? How is your competition targeting your core audience? What is their branding?
What's your brand position? What sets you apart in your market? If there is no differentiation between you and your competitors, then you will be competing on price alone. You need to give consumers a compelling reason to purchase your product. Branding is the competitive edge that will sway consumers in your direction.
What's your brand promise? What's your promise to consumers? Low costs? High quality? Fast service? Affordable luxury? Whatever your promise, make sure you deliver on it.
Are you connecting emotionally? You want consumers to be passionate about your company. Passion adds value to a brand. So what do consumers think about when they rate some brands more passionately than others? According to Optimor's top 100 Global Brands, some of the most successful and well liked companies also rate very high on the passion scale:
Adventurous/Rebellious: Red Bull, Nike, Apple
Desirable/Sexy: L'Oréal, BMW, Apple
Playful/Fun: Disney, Coca-Cola, Apple
Creative: Google, Intel, Apple
Notice that Apple is on every line. Where would you rank?
Find the answers to the above questions and you are well on your way. It's not enough to define your brand, you have to make good on your promise. Good brands take time to develop. You have to be patient and keep refocusing your campaigns and improving the quality of the product or service you are trying to brand. Companies that spend time and money on effective branding have the potential to pay off in the future.
One last note:
If you don't think competitors can change consumer's perception, just look at how Apple Computer defined Microsoft's image.
Remember the "I'm a Mac, I'm a PC" television ads sponsored by Apple that ran several years ago? This bold ad didn't tout any of Apple's products, but in one thirty second commercial depicted the Apple brand as cool, hip and exciting while painting Microsoft, its then closest rival, as stodgy, nerdy and so yesterday. Different versions of this popular ad (66 to be exact!) ran for four years, and Apple succeeded in creating the perceptions the public has of these companies today. In fact, Apple is now the number one recognized brand in the world today - and enjoys the sales dollars that go with it. Not bad for a company that was on the verge of bankruptcy just ten years ago!
When designing your candle packaging, don't forget that all our folding cartons are custom die cut boxes, and can be modified with special die cuts to differentiate your candles and help them stand out. The design template you receive from us contains... read more >
Pictures may be worth a thousand words, but they still don't beat seeing the real deal. Candles, similar to soaps, are one of those products where people want to look, smell and touch it. And special die cut windows in your candle boxes let them do.... read more >
A quick way to increase the perceived value of your product is by adding embossing / debossing, or metallic and pigmented foils to your custom boxes. These design elements add a new dimension, and elegance, to your packaging that can't be achieved... read more >
To coat ... or not to coat, that is the question... (that's not exactly what Shakespeare said, but it's close). Coating is where you apply the finishing touches to your custom packaging. UV refers to the curing process for a class of gloss/semi-gloss coatings... read more >
What's in a color? If you're talking about full color printing, also known as process printing, four colors (cyan, magenta, yellow, black - or in printer speak, "CMYK") are used to generate all the colors on your box. Each of these colors are printed in a dot... read more >
Scan This! Barcodes and retail packaging go hand in hand. How do barcodes
work and why are they so important in retail merchandise packaging? Barcodes (no typo, it's actually one word) are really a generic name for a
family of machine readable codes... read more >
A little history: The first paperboard carton was created in 1817 in England, and the first paperboard folding carton was introduced around 1860. Then in 1915 the gable top milk carton was patented, and first used for dairy products in 1935. Today, paperboard... read more >
What's in a box? If you're talking paperboard boxes, there're really two types of boxes: folding cartons, and setup boxes, also known as rigid boxes. A folding carton can be characterized as a one piece box, one that folds flat when not in use. Whereas a setup... read more >
The retail universe is vast and segmented - what markets you target are critical to your company's success. For many, placement in large retail establishments such as Walmart, Whole Foods, Home Depot - "Big Box" stores, can be very profitable and, in many... read more >
What is the fastest way to bulk up your product offerings and build a business? Private labeling. What service takes care of manufacturing while you establish branding and marketing for your company? Private labeling. How can you quickly take advantage... read more >
Quick, what comes to mind when you think of Apple Computer (sleek and sexy)? What about Federal Express (speed and efficiency)? And, what about Lexus (upscale and luxury)? In fact, what you’re doing is associating attributes that sum up how you view... read more >
The Box Co-op
938 S. Andreasen Drive, Ste. K
Escondido, CA 92029
High quality candle packaging that attracts attention. Find out how our custom box costs can make a difference to your bottom line..