How effective is your packaging?

2.6 Seconds... That's the average length of time your package has to persuade a consumer
to pick your product up from a retail shelf. In that time, your packaging must:

  • Stand out from a sea of competitors
  • Quickly convey what your product does
  • Pique a consumers interest to investigate further

Once they pick up your product, the package must quickly:

  • Show a user how to use your product
  • Show why they need your product
  • Convince them to purchase it

So, the challenge is to get your packaging noticed in that short time frame. And then, the package needs to convince the consumer to buy it.