Premium custom printed boxes — designed, printed, and built in the USA
Put More Products in Front of Shoppers for Less
Custom display boxes are a low-cost way to get products in front of shoppers. One box holds multiple products, then converts into a ready-made retail display when it reaches the store.
Colorful point-of-purchase display boxes several advantages:
Low packaging cost per product. One display box holds multiple units, so the cost of the packaging is spread across every product inside.
You control how your products are presented. The retailer simply opens the box and quickly converts it to a point-of-purchase display where the products sell themselves.
Shoppers see the whole assortment at once. Colors, flavors, styles, and varieties are presented together in one eyeful, making it easy for shoppers to see their choices and pick a favorite.
They encourage impulse purchases. Point-of-purchase displays put products in front of shoppers who may not have been considering them at all, creating an opportunity for an unplanned purchase.
Retailers have a reason to put them in more places. Strong sales encourage retailers to place them in more locations throughout the store—or even alongside complementary products where they'll prompt additional purchases.
Once set up, the display box quietly makes a relentless soft sell to every shopper who passes by.
When Should You Consider Custom Display Boxes?
Custom display boxes are a good choice when:
You have small products shoppers can easily pick up, examine, and purchase on impulse
Individual packaging is too expensive, and several products can share one display package
You have multiple SKUs, colors, flavors, or styles that benefit from organized, side-by-side presentation
You have commodity products that lend themselves to a gravity-feed display
You want the box to suggest where it should be sold. A point-of-purchase display naturally encourages retailers to place it in high-traffic areas where shoppers will see it.
If your products are easy to browse, pick up, and buy on the spot, a custom display box puts the packaging to work selling them.
Putting your product where curiosity rules.
Get a Quote in 3 Simple Steps
1.
Choose Your Box Style
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Enter Your Dimensions
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Get Instant Quote
Style of box
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Style
Size:
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Width
Depth
Height
Options:
UV
Hang Tab
Window
Volume
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18pt total costs
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24pt total costs
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How Does Box Pricing Work?
Help →
Paper Thickness
Print Finishes
Measure
Reading a Ruler
Paperboard Thickness Chart
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What's a Good Paper Thickness for My Box?
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16pt (0.016″ ≈ slightly thicker than a business card)
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Best for very small product boxes.
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Rule of thumb: footprint (floor of the box) of about 1″ × 1″ or smaller.
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18pt (0.018″ ≈ just under credit-card thickness)
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Strong enough for most cosmetics, food, and shelf packaging.
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Cost-effective and versatile — the “everyday” choice for custom boxes.
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Rule of thumb: footprint of about 2.75″ × 2.75″ or smaller.
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24pt (0.024″ ≈ credit-card thickness)
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Stiffer and more rigid, with a premium feel in hand.
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Ideal for larger, heavier, or higher-end products where strength and presentation matter.
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Rule of thumb: footprint of about 3″ × 3″ or larger.
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Cardstock.... or Paperboard?
The paper behind your packaging matters
You may have seen box specs like “18pt cardstock” online — but not all 18pt paper is created equal.
• Cardstock: A thick paper used for crafts, postcards, and invitations. It’s cheaper and works for lighter packaging — but it lacks the stiffness and durability needed for most product boxes.
• Paperboard: A stiffer material engineered specifically for packaging. It folds cleanly, glues reliably, and holds its shape to protect your product — and your brand — on the shelf.
The key is knowing what you’re buying. In retail, your product box is what closes the sale — so it needs to perform and look its best. That’s why we use a quality paperboard — so your packaging doesn’t just hold together, it helps sell what’s inside.
Find out What Curiosity Costs
Get a quick quote below — all you need is your dimensions.
And if you’re not sure where to measure, we’ll walk you through it.
Have Questions?
Drop us a line - We're Here to Help. We'll Get Back to You Right Away.
But packaging projects are rarely that simple. If you're launching multiple products,
We can often get you better costs.
Want a quick answer? Include your phone number and we'll give you a call. Prefer to talk now? Reach us at 1.800.555.1778.
Let's See What We Can Do →
We're here to help you sell your product. Let's talk about your packaging.
Is There a Better Choice for Your Product?
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This page is dedicated to custom display boxes, also known as POP boxes. But they're just one of many packaging styles available.
The film strip above gives you a peek at a few of the folding carton styles you'll find on our Custom Product Boxes page.
When the Box Does the Merchandising
Custom display boxes can be built in several different ways, but they all have one thing in common: the box itself becomes part of how the products are presented and sold.
Most printed display boxes are auto-lock bottom, snap-lock bottom, or roll-end tuck top carton designs customized to become point-of-purchase displays.
The box opens into a colorful retail display, often with a large advertising header and tear-away or fold-over panels that expose the products inside.
Gravity-feed displays take a different approach. Products are loaded or stacked from the top and gravity feeds them into an open product area at the bottom front of the box. As shoppers remove products, more automatically drop down to take their place.
Each style has its advantages.
Which one works best depends on what you're putting in it and how you want your products displayed.
Display Box Options
Display boxes can be customized around the products they hold, how shoppers access them, and how you want them presented at the point of purchase.
Add tear-away or fold-over panels to convert the box into an open retail display
Add custom die-cut shapes and folds to the lid so when folded back as the advertising header, it creates distinctive shapes, product-name cutouts, skylines, and other branded features
Use tapered or angled sides to improve product visibility and give the display a more open appearance
Add section dividers or partitions to organize different products, flavors, colors, or varieties
For gravity-feed displays
Add inside partitions to create separate channels so several different products can feed through the same display
Build the displays around both your product and the way you want shoppers to interact with it.
Display Box FAQs
Are Counter Display Boxes Recyclable?
Yes. Our display boxes are made from recyclable paperboard and printed with eco-friendly inks.
Can You Print On the Inside of the Box?
Yes! Many clients use interior printing for usage instructions, storytelling, QR codes or surprise branding.
Will My Display Box Arrive Flat or Assembled?
All display boxes ship flat for cost-efficient storage and transport. They’re designed for easy assembly on-site.
What If I Need Dividers or Compartments?
We can add internal partitions, trays or inserts to hold individual units upright and prevent shifting.
What’s the Minimum Order Quantity?
MOQ generally starts around 500 units but varies depending on size, finish and structure.
Get Started With Your Display Box
Tell us what products you want to display and how many units you want the box to hold. We’ll walk you through structure, caliper and finishing options.
Partner With Folding Carton Experts
At The Box Co-op, we build display boxes that are as functional as they are beautiful. Whether you’re launching a new product or increasing visibility at retail, we’ll help you create custom countertop display packaging that sells.