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Custom Retail Boxes

Retail product boxes designed to fit, built to sell.

Premium retail packaging — designed, printed, and built in the USA

Retail Packaging is All About Standing Out

What if your packaging could do the selling for you?

Find out how much it costs to do exactly that.

✔️ Choose a Box Style

✔️ Enter Your Dimensions

✔️ Get Instant Quote

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Not sure which box to choose?
Tap here for help.

Popular Styles

Boxes that Hang

Sleeve Box Pkg.

Polybag  Pkg.

Display Pkg.

Classic Retail Box Packaging

Everyday retail product boxes that just get it done.

Tuck top boxes are the everyday retail packaging you see in nearly every aisle—versatile, affordable, and designed to fit a wide range of products. Whether it’s cosmetics, supplements, household goods, or food items, this style adapts easily across retail categories.

With broad panels for high-impact graphics, custom printed retail boxes lets your brand stand out and connect with shoppers right at the shelf.

Ready to see what custom printed boxes cost?

Click here for an instant quote

And find out about...

✔️Easy Way to Measure

✔️ Paper Thicknesses

✔️ Types of Print Finishes

Custom printed tuck end folding carton with die cut window for cream perfume packaging

Style of  box

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Have questions? Talk to a real human.

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Get a Quote in 3 Simple Steps

✔️ Choose Your Box Style

✔️ Enter Your Dimensions

✔️ Get Instant Quote

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Style

Size:

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Options:

UV

Hang Tab

Window

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24pt total costs

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How Did We Come Up With These Costs?

Our Custom Product Box Costs Explained shows exactly what goes into your quote—and how to make the most of your product packaging budget.

Help →

Paper Thickness

Print Finishes

Measure

Reading a Ruler

Paperboard Thickness Chart

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What's a Good Paper Thickness for My Box?

  • 16pt  (0.016″ ≈ slightly thicker than a business card)

    • Best for very small product boxes.

    • Rule of thumb: footprint (floor of the box) of about 1″ × 1″ or smaller.

 

  • 18pt (0.018″ ≈ just under credit-card thickness)

    • Strong enough for most cosmetics, food, and shelf packaging.

    • Cost-effective and versatile — the “everyday” choice for custom boxes.

    • Rule of thumb: footprint of about 2.75″ × 2.75″ or smaller.

 

  • 24pt  (0.024″ ≈ credit-card thickness)

    • Stiffer and more rigid, with a premium feel in hand.

    • Ideal for larger, heavier, or higher-end products where strength and presentation matter.

    • Rule of thumb: footprint of about 3″ × 3″ or larger.

Cardstock.... or Paperboard?

The paper behind your packaging matters

You may have seen box specs like “18pt cardstock” online — but not all 18pt paper is created equal.

Cardstock: A thick paper used for crafts, postcards, and invitations. It’s cheaper and technically works for light packaging — but it lacks the stiffness and durability needed for most product boxes.

Paperboard: A stiffer material engineered specifically for packaging. It folds cleanly, glues reliably, and holds its shape to protect your product — and your brand — on the shelf.

 

The key is knowing what you’re buying. In retail, your product box is what closes the sale — so it needs to perform and look its best. That’s why we use a quality paperboard — so your packaging doesn’t just hold together, it helps sell what’s inside.

If you're here for a quick quote, you've got it.

But if you want to see how retail packaging influences perception, keep scrolling.

Short-Run Printed Boxes

Short-Run Product Boxes

Retail-ready, even when the volume isn't.

Sometimes you need just a little bit...

Small‑run box printing gives you premium packaging for your smaller runs—flexible, fast, and retail‑ready. Because not every product launch needs tens of thousands of boxes.

...And that's where short runs come in.

Perfect for smaller volumes and multi‑SKU runs, it delivers the same high‑quality look and feel of large production runs—without the heavy set up costs.

Short Run Printed Boxes

Print just what you need. When you need it.

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Perfect for....

  • Startups launching new products for retail shelves

  • Small‑volume or specialty retail product lines

  • Limited‑time retail promotions and seasonal campaigns

  • Prototyping and market testing before a retail rollout

“Expensive” Packaging = A Quality Product

Really?

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You’ll see this box again below—watch how color subtly shifts your perception.

It’s not the product inside — it’s what your packaging says about it.

Shoppers often equate packaging that looks expensive with product quality. And while that’s not always true, it often works.

Creative packaging designers tap into what shoppers believe defines quality, luxury, and exclusivity — and build packaging that triggers those perceptions.

On a crowded shelf, shoppers size up products in seconds, quickly slotting them by price and the signals your packaging sends.

Understanding how buyers interpret those signals gives you an edge.

High quality skin cream box packaging

How to Package a Product for Retail

Reaching out and connecting

Retail product packaging is all about connecting with the consumer. Your packaging has to make the sale without you being there, so there’s a lot riding on the choice you make.

Packaging choice defines the message

Does your product sit on a shelf, hang from a hook, go into a counter display, act as an impulse purchase, or does it need to be eco-friendly? The choice you make dictates how and what you’ll be saying to the consumer.

Direction drives messaging

You nail the packaging direction, and the messaging tends to fall into place naturally.

Why printed boxes dominate

One of the most cost-effective and popular retail packaging solutions is printed boxes. They give you the space to shape your message, attract attention, and connect with your audience — all of which are key to driving retail sales. Printed boxes also provide more ways to reach shoppers than any other packaging format, and that’s why they dominate retail shelves.

Design that Sells 

Hispanic woman, early 30s, reads product box in supermarket aisle Focused shopper evaluate

Most Retail Boxes Are Actually Folding Cartons

And with shoppers, packaging is just the beginning.

You’ve seen them on every retail shelf — lightweight, printed product boxes that catch your eye and make you look twice.

But their job goes beyond grabbing attention. That’s just the first step. What they really do is quietly influence what shoppers pick up — and what they leave behind.

That’s the real job of retail packaging.

Printed paperboard boxes are the natural, eco-friendly alternative to plastic or rigid packaging.

Did you know?

Brand loyalty is powerful. Research shows about 60% of shoppers buy brands they’re comfortable with, rarely considering competitors—even when they cost more.

Barcodes started as a bullseye. Two Drexel University students designed the first barcode in 1952—a circular pattern inspired by Morse code so it could be scanned at any angle, later evolving into today’s barcodes.

Premium packaging boosts perceived value. Consumers rate products in premium packaging about 45% higher in value compared to basic packaging—and are willing to pay up to 30% more to get it.

Packaging colors influence buying decisions. Studies show over 60% of shoppers choose products based on packaging color, which is why brands carefully pick shades that stand out and match their message.

Next

Secondary Product Packaging

Secondary Packaging for Retail

When you need a little bit more!

While it may seem like overkill at first—adding printed box packaging to an already packaged product—it’s more common than you think!

Sleeve It to Believe It

Adding Color & Appetite Appeal

Need to add a splash of color to frozen or ready‑made meals? Printed box sleeves to the rescue - they slide over plain trays and bowls, instantly making them look more appetizing.

Shoppers see what’s inside, how to prepare it, and key details like ingredients and nutrition—all in one glance that helps get your product in their basket.

Stack, Pack & Sell

Boost sales with retail-ready bundles

Want to move more product or create value packs? Custom printed sleeves and boxes make retail‑ready multi packs and bundles easy.

Multi packs group multiples of the same product—like a three‑pack of frozen entrées—while bundling pair different products—like a lotion and matching hand soap.

Retail ready packaging boost sales, clear inventory faster, and appeal to value‑minded shoppers looking for convenience and savings.

Squeezing a Bit More Out of the Tube

Box packaging for squeeze tubes and bottles

“Why would I want to add a box to my already packaged skin care tubes?” Well, if you want to stand out on a highly competitive retail shelf, this is the way to do it.

Many manufacturers using plastic and aluminum squeeze tubes for skin creams and lotions add retail boxes for exactly this reason—and to give their products a more premium appearance.

It’s common in cosmetics: tubed products in custom printed boxes for shelf presence.

  • Increases Visibility – Space for logos, benefits, and your product story.
  • Builds Consumer Confidence – Ingredients, instructions, and certifications are right where shoppers expect them.
  • Creates a Premium Look – A boxed tube stands out on a shelf of unboxed tubes.
  • Adds Functionality – Easier to include inserts and tamper‑evident seals.

Sleeves and multi‑packs do more than package—they sell product. We have extensive experience with secondary product packaging. Give us a call and let’s talk!

Comparing Pantone color swatches to a printed sheet of retail product boxes to verify color consistency

The Glamour Wars

When the shelf becomes the stage

Still think secondary packaging is overkill? Not if you plan to win on the retail shelf.
Just look at the toothpaste aisle—it’s the showdown at the OK Corral with shelves of holographic boxes, sparkling gels, and loud, in-your-face colors.

Toothpaste isn’t glamorous, but its packaging sure is.
Since shoppers don’t think much about toothpaste, manufacturers compete at a more basic level—using flash, color, and contrast to grab attention in a split second. And printed box packaging makes that possible.

That’s the power of secondary packaging—turning the ordinary into the extraordinary.
And standing out on the shelf is the name of the game.

How it's Made

How Do We Make These Things!

Operator running a Bobst die-cutting machine to cut printed sheets of retail folding carton boxes

Cookie Cutting by The Numbers

Meet the giant cookie cutter of the packaging world—the Bobst die-cutting machine! Just like the cookie cutter you use to press out perfect hearts or stars from dough, this machine stamps out printed product box shapes (“blanks”) from big sheets of paperboard.

With each satisfying “ka-chunk” of the machine, out pops a sheet of flat box blanks with all the right cuts, folds, and flaps—ready to be folded and glued into finished boxes. That’s how we turn big, flat sheets of paperboard into the custom printed boxes you see on store shelves.

A Typical Production Day....

Edgar setting up the cutting die

Die-cut operator setting up the cutting die to cut a batch of retail folding carton boxes

Checking to make sure it works!

Box die maker inspecting a freshly die-cut box to ensure it works

The Blues Bros Ready to Rock...

Pallet of printed folding carton sheets ready for die cutting

Our Star Designer
Pondering What's Next!

Box designer wearing oversized sunglasses, looking upward with hand on chin, considering her next folding carton design

Watch a Tuck End Box being Folded & Glued

High-speed folder-gluer machines are the backbone of modern packaging—they fold and glue just about any style or size of folding carton box in a flash.

Once the machine is set up production moves fast—turning carton blanks—die-cut boxes before they’ve been glued—into finished boxes at high speed.

In the video (left), you’re watching a small tuck end soap box take shape on the line. Tuck end boxes are the most popular style of product box we run, followed closely by snap lock and auto lock bottom boxes.

Frequently Asked Questions

Retail Box Packaging: Frequently Asked Questions

  • Retail product packaging is all about connecting with the consumer
    Your packaging has to make the sale without you being there, so there’s a lot riding on the choice you make. From bags to boxes, packaging takes many forms — but whichever path you pick, it sets the tone for your message.

    Packaging choice defines the message
    Does your product sit on a shelf, hang from a hook, go into a counter display, act as an impulse purchase, or does it need to be eco-friendly? The choice you make dictates how and what you’ll be saying to the consumer. In the end, it’s your message — and the subtle quality cues of the package itself, its feel, look, and finish — that speak to your audience.

    Direction drives messaging
    You nail the packaging direction, and the messaging tends to fall into place naturally.

    Why printed boxes dominate

    Printed boxes are one of the most cost-effective and popular retail packaging solutions. They give you the space to shape your message, attract attention, and connect with your audience — all of which are key to driving sales. And that’s what product packaging is all about — sending the right message that connects with your target audience.

  • Yes — most retailers require a UPC (Universal Product Code) or other barcode on your packaging. Barcodes make it easy for stores to scan at checkout, manage inventory, and reorder your product. They also help manufacturers track sales performance across retail channels.

    If you’re just getting started, the official source for UPCs is GS1 US. Using a GS1-registered code ensures your product will be accepted by major retailers and avoids issues with duplicate or unofficial barcodes.

  • Yes, we manufacture custom printed boxes for all types of products and businesses. Most of our customers are small to medium-sized companies looking for short-run printed box packaging. You choose the size, design, and finish that best fit your brand.

    We hope to offer bilingual service in the future; for now, all service and support is provided in English.

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